Quick answer: Both courses are open to any graduate. Choose AI-Powered Performance Marketing if you like campaigns, ads and growth. Choose Data Analytics with AI if you like working with numbers, SQL and dashboards. If you are torn, the Growth Marketer combo teaches both in 7 months.
Every course at Scholar’sEdge Academy in JP Nagar, Bangalore runs 3 hours a day from Monday to Friday plus a Saturday lab, has a weekend batch, and includes a 2-month internship.
Performance marketing vs data analytics at a glance
| AI-Powered Performance Marketing | Data Analytics with AI | |
|---|---|---|
| Duration | 3 months | 4 months |
| Offer fee (regular fee) | ₹17,999 (₹24,999) | ₹20,999 (₹29,999) |
| Who can join | Any graduate, business owners, freelancers and marketing staff | Any graduate and working professionals |
| Core skills | SEO and AI-search optimisation, Google, Meta and LinkedIn Ads, programmatic advertising, GA4, Tag Manager, Looker Studio, email, WhatsApp and CRM automation, AI tools | Advanced Excel, statistics, SQL, Power BI with DAX, Tableau basics, Python with Pandas, AI tools |
| Projects | SEO audit, Google and Meta campaign plan, GA4 dashboard, live campaign for a local business with a real budget | Retail sales dashboard, credit-risk analysis, marketing ROI and segmentation, capstone presented to a panel |
| Job roles | Performance Marketing Executive, Digital Campaign Analyst, AI Marketing Associate, Ads Operations Executive | Data Analyst, BI Analyst, MIS Analyst, Junior Business Analyst |
What makes the marketing course different
The AI-Powered Performance Marketing course ends with a live campaign for a local business using a real budget. You work on websites and landing pages, SEO, paid ads on three platforms, tracking and reporting in GA4 and Looker Studio, and automation across email, WhatsApp and CRM.
What makes the analytics course different
The Data Analytics with AI course is about data skills: spreadsheets, SQL, dashboards and Python for analysis, applied to case studies in BFSI, e-commerce, marketing and HR. It is aligned to the Microsoft PL-300 exam, which is booked separately.
How to choose
- You want to run campaigns and see leads and sales: performance marketing.
- You want to analyse what is working: data analytics.
- You run a business or freelance: performance marketing is open to business owners and freelancers.
- You want both sides of the job: marketers who can read data are in a stronger position, which is the idea behind the combo.
Do both
The Growth Marketer combo course runs Performance Marketing and then Data Analytics for 7 months at an offer fee of ₹31,999, instead of ₹38,998 separately.
Frequently asked questions
Do I need a technical background?
No. Both courses are open to any graduate.
Which course is shorter?
Performance Marketing is 3 months and Data Analytics is 4 months.
Does the marketing course replace the Digital Marketing course?
It is an upgrade of our earlier Digital Marketing course, with more focus on paid campaigns, tracking and AI tools.
Not sure yet? Talk to us
Book a free demo class or ask for 1:1 guidance on WhatsApp at +91 99020 58603, or use the form on our contact page. You can also compare all our courses and our combo courses. Scholar’sEdge Academy is at Building No. 19, 25/1, 9th Cross Road, 2nd Phase, J. P. Nagar, Bengaluru, Karnataka 560078.
